CNBC’s Mad Money host Jim Cramer created the popular FAANG acronym to denote some of the largest, most powerful companies in the world: Facebook, Amazon, Apple, Netflix, and Google. Recently, changes in those companies are reflected in Cramer’s new acronym: MAMAA, which stands for Microsoft (replacing Netflix in this grouping), Alphabet, Meta, Amazon, and Apple.1
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Google renamed its parent company Alphabet in 2015, but few outside the media refer to it as such. The same may be true for Facebook’s change to Meta.
So, what’s in a name? A change of name is often a reflection of a new corporate identity, like a statement of priorities. In the case of Meta, it signals a new priority on creating a “metaverse,” a sort of virtual reality space for business and leisure. This appears to be the new central focus of the corporation, and the name change brings attention to these efforts.
It’s possible, too, that such a branding exercise is also intended to protect its various brands, should they ever be in a position where breaking away one or more divisions of the organization is part of its overall corporate strategy.
1. Fortune, October 29, 2021
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